Comprehensive Investment Guide on Mobily (Etihad Etisalat)

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Mobily, officially known as **Etihad Etisalat Company**, is one of the leading telecommunications providers in the Kingdom of Saudi Arabia. It was established in 2004 to break the monopoly held by STC and introduce competition into the mobile communications sector.

The company offers a wide range of services including mobile voice and data, fixed broadband, enterprise solutions, cloud computing, IoT, and 5G technology. Mobily plays a vital role in supporting Saudi Vision 2030 through digital transformation initiatives and infrastructure development.

Category	Description	Notes
Founded	2004	Launched under the name Etihad Etisalat
Listed on Tadawul	2008	Ticker: 7010
Headquarters	Riyadh, Saudi Arabia	Main operations hub
Initial Operations	Mobile communications and data services	First competitor to STC

Mobily was founded with the goal of introducing competition to Saudi Arabia's telecom sector, which had been dominated solely by STC. The move was part of a broader government initiative to improve service quality and reduce costs for consumers through market liberalization.

Over the years, Mobily expanded its offerings beyond mobile services to include enterprise solutions, fiber optic networks, and cloud-based services. Today, it serves millions of individual and corporate customers across the Kingdom.

Mobily is a publicly traded company on the Saudi Stock Exchange (Tadawul). The ownership structure includes:

• Saudi Telecom Company (STC): Majority shareholder (~50%)
• Institutional investors: Including PIF, foreign funds, and regional banks
• Individual shareholders: Retail investors from Saudi Arabia and GCC countries

This diversified ownership ensures transparency and supports long-term strategic planning. STC’s involvement provides stability and synergies in network sharing and infrastructure development.

Year	Revenue (SAR Billion)	Net Profit (SAR Billion)	EPS (SAR)
2018	11.2	1.1	0.44
2019	11.6	1.3	0.52
2020	11.8	1.2	0.48
2021	12.0	1.4	0.56
2022	12.3	1.5	0.60
2023	12.6	1.6	0.64

Mobily has demonstrated consistent revenue growth over the past six years, driven by increased demand for data services and enterprise digitalization. Net profits have also improved steadily, reflecting efficient cost management and operational improvements.

Earnings per share (EPS) have risen from SAR 0.44 in 2018 to SAR 0.64 in 2023, indicating strong shareholder value creation. This trend is expected to continue as the company invests in next-generation networks and expands its customer base.

Mobily has a consistent track record of distributing dividends to its shareholders. Here's a summary of recent dividends:

Year	Dividend per Share (SAR)	Payout Ratio (%)	Date of Payment
2018	0.30	68.2%	Q4
2019	0.35	67.3%	Q4
2020	0.35	72.9%	Q4
2021	0.40	71.4%	Q4
2022	0.45	75.0%	Q4
2023	0.50	78.1%	Q4

Mobily's dividend policy reflects its commitment to returning value to shareholders while maintaining sufficient retained earnings for reinvestment. The payout ratio has remained above 65% consistently, making it an attractive option for income-focused investors.

Indicator	Value	Notes
Current Price	SAR 78.00	As of early 2025
Market Cap	SAR 62 Billion	Mid-cap telecom player
P/E Ratio	24x	Attractive relative to peers
Dividend Yield	0.64%	Stable returns
Beta	0.9	Moderate volatility

As of early 2025, Mobily shares are trading at SAR 78.00, with a P/E ratio of around 24x. This valuation is considered reasonable given the company's growth prospects and stable cash flows.

The stock exhibits moderate volatility compared to broader market indices, making it suitable for balanced portfolios seeking both capital appreciation and income generation.

Project	Description	Status
5G Network Rollout	Expansion of high-speed mobile internet coverage across major cities	Ongoing
Digital Transformation Services	Offering cloud, cybersecurity, and AI solutions for enterprises	Launched
Fiber Optic Expansion	Increasing home and business broadband penetration	In progress
IoT and Smart City Initiatives	Supporting smart infrastructure projects under Vision 2030	Pilot stage

Mobily is investing heavily in next-generation technologies such as 5G, fiber optics, and IoT to position itself as a key enabler of Saudi Arabia's digital economy. These initiatives align with national goals and offer significant growth potential.

Mobily offers several advantages for long-term investors:

• Consistent dividend payments
• Strong presence in the Saudi telecom market
• Strategic alignment with Vision 2030
• Backed by STC and institutional investors
• Growth potential in digital services

Analysts suggest that Mobily remains a solid investment option for conservative portfolios looking for regular income through dividends. With a reasonable P/E ratio and expanding service offerings, the company is well-positioned for sustainable growth.

In conclusion, Mobily is a well-established telecom operator with a proven track record of success. Its strong financial position, consistent dividend payouts, and strategic expansion efforts make it an ideal candidate for inclusion in a balanced investment portfolio.

For those looking to invest in the Saudi telecom sector, Mobily represents a safe bet with potential for both capital appreciation and income generation. As the company continues to innovate and expand, its value proposition for investors will only grow stronger.